part 4: Market Share and the 4 p's
A company's market share is its percent of the total sales volume generated by all companies that complete in a given market.
"Apple's figure show that their hardware accounted for 37.8% of all smartphones in the U.S. as of January 31. For the three-month period ending October 31, Apple hardware accounted for 34.3%. Apple's presence in the U.S. smartphone market grew markedly, 3.5 percentage points, between the end of October and the end of January." (http://www.informationweek.com/mobile/mobile-devices/apple-iphone-gains-us-market-share/d/d-id/1108969)
"Apple’s iPhone market share at 32.5% in May vs. its recent high of 43.9% in December and 41.9% a year ago. The last time that Kantar had the iPhone share being lower was October 2011 at 22.4%. While Apple shouldn't see it sink that low again it should continue to decline until the iPhone 6 is shipping."(http://www.forbes.com/sites/chuckjones/2014/07/01/analysis-of-apples-iphone-market-share-seasonal-decline/)
"Apple's figure show that their hardware accounted for 37.8% of all smartphones in the U.S. as of January 31. For the three-month period ending October 31, Apple hardware accounted for 34.3%. Apple's presence in the U.S. smartphone market grew markedly, 3.5 percentage points, between the end of October and the end of January." (http://www.informationweek.com/mobile/mobile-devices/apple-iphone-gains-us-market-share/d/d-id/1108969)
"Apple’s iPhone market share at 32.5% in May vs. its recent high of 43.9% in December and 41.9% a year ago. The last time that Kantar had the iPhone share being lower was October 2011 at 22.4%. While Apple shouldn't see it sink that low again it should continue to decline until the iPhone 6 is shipping."(http://www.forbes.com/sites/chuckjones/2014/07/01/analysis-of-apples-iphone-market-share-seasonal-decline/)